How Are Small Businesses Using Social Media… Really?

By Jess

I shared this on my facebook page and via twitter, but I thought it was worth showing you here, too. This infographic from Mashable shows how small business really use social media.

Does this reflect your own use of social media?

Does it make you re-think your use of social media – if you’re not on twitter, . . . → Read More: How Are Small Businesses Using Social Media… Really?

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Tweet Scheduling – What’s the Verdict?

By Jess

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So, I’m going to assume that you use twitter… but how do you use it?

Do you only tweet when you’re online? Or do you use some sort of scheduling service to tweet at set times?

There are a few different schools of thought on this. There are those who believe tweeting should always be authentic . . . → Read More: Tweet Scheduling – What’s the Verdict?

9 comments   Blogging, Branding, Marketing   , ,  

Anatomy of a Launch – My new Jewellery Range, Vintette

By Jess

Tomorrow, I will be launching my new jewellery line – Vintette.

I have learnt a lot about marketing since I started selling jewellery under the Epheriell brand a few years back now.

This time, it’s a totally different game. Vintette has been planned and styled from the beginning, utilising all the lessons I have painstakingly learnt . . . → Read More: Anatomy of a Launch – My new Jewellery Range, Vintette

5 comments   Branding, Marketing   , , , , , , ,  

Who’s helping you build your Creative Empire?

By Jess

How do you learn best? And who do you learn from?

I personally learn best by talking with, reading about, and getting inside the heads of those who’ve gone before me – and those who are building their creative businesses alongside me.

In education there is this concept called your ‘zone of proximal development’ (you know I used . . . → Read More: Who’s helping you build your Creative Empire?

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Some of you are not going to like this…

By Jess

…but I’m going to say it anyway.

Chances are, you became a crafter because you love making stuff. (I know I did.) By now, you’ve probably worked out what you like making the most. And if you’re here, reading this, I’m going to assume that you like making that stuff so much that you’re trying to make . . . → Read More: Some of you are not going to like this…

13 comments   Behind-the-Biz, Branding, Creativity, Marketing   , , , , ,  

Do you have an ‘elevator pitch’ for your crafty business?

By Jess

Have you heard of an ‘elevator pitch’?

Basically, it is a statement that sums up what you do in your business that can be delivered in the time it takes to ride an elevator – about 60 seconds or so.

I don’t know about you, but often people will ask me – “so what do you do?” And . . . → Read More: Do you have an ‘elevator pitch’ for your crafty business?

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I Won’t be Buying that Smoothie Again! (Why you should give consistent customer service…)

By Jess

Word of mouth can make or break a business.

Tied up with this is the importance of repeat sales. Think about how often this occurs in your life… perhaps you have a few favourite restaurants, or that lovely little coffee shop you tell your friends about. Or, in your business or craft, a particular store you always . . . → Read More: I Won’t be Buying that Smoothie Again! (Why you should give consistent customer service…)

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