Marketing « Jessica Van Den

How do you handle unhappy customers who take it public?

By Jess

I saw an exchange on twitter recently, where an unhappy giveaway winner (let’s call them A) stated that they would not enter the giver’s (let’s call them B) giveaways again, because their prize hadn’t arrived 3 months after winning it.

B responded to the tweet, and from that there resulted a long (public) twitter conversation . . . → Read More: How do you handle unhappy customers who take it public?

It’s a Small World…

By Jess

Recently, I hurt my lower back moving furniture and carrying boxes during the clean-out of my grandmother’s house (she’s moved in with us and my parents).

I tend to hurt my back a few times a year (thanks for the awesome genes, mum and dad), but this time it felt particularly ouchie, so I went . . . → Read More: It’s a Small World…

If you use Facebook Pages for Business, You Need to Read This.

By Jess

Facebook have quietly implemented another in their never-ending line of changes.

Most of these changes are cosmetic, or privacy-based… but this new change could have a big impact on the efficacy of your business facebook page.

I was made aware of this through a friend posting a link to this ‘event‘ on their facebook wall. Because the person who wrote . . . → Read More: If you use Facebook Pages for Business, You Need to Read This.

Anatomy of a Launch ~ Vintette ~ Follow Up

By Jess

So, last week saw the launch of my new jewellery range, Vintette.

I utilised a number of avenues to get the word out, as well as offering daily specials over 4 days.

I spread the word on:

my blogs
twitter
multiple facebook pages
through forums that I am active on
through a newsletter
flickr

The specials I offered were:

a free gift
a 25% discount
a . . . → Read More: Anatomy of a Launch ~ Vintette ~ Follow Up

Tweet Scheduling – What’s the Verdict?

By Jess

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So, I’m going to assume that you use twitter… but how do you use it?

Do you only tweet when you’re online? Or do you use some sort of scheduling service to tweet at set times?

There are a few different schools of thought on this. There are those who believe tweeting should always be authentic . . . → Read More: Tweet Scheduling – What’s the Verdict?

Anatomy of a Launch – My new Jewellery Range, Vintette

By Jess

Tomorrow, I will be launching my new jewellery line – Vintette.

I have learnt a lot about marketing since I started selling jewellery under the Epheriell brand a few years back now.

This time, it’s a totally different game. Vintette has been planned and styled from the beginning, utilising all the lessons I have painstakingly learnt . . . → Read More: Anatomy of a Launch – My new Jewellery Range, Vintette