Hello, radio!

I was lucky enough to have the pleasure of chatting with Carol Duncan of ABC Local radio in Newcastle this afternoon! Thanks Carol, for lovely talk! If you’d like to listen to it, you can download the recording right here – it’s about 5 minutes long.

A big hello to you if you’ve popped by . . . → Read More: Hello, radio!

How to engage your customers, get feedback, and run an awesome competition.

I am currently having a fascinating and uplifting business experience.

Last week, I decided that I wanted to introduce a new line of designs into my range. Christmas is coming up, after all, and now’s the time to get these sorts of things sorted out!

I had previously made a few earrings in this design – with different . . . → Read More: How to engage your customers, get feedback, and run an awesome competition.

Our place in Seth’s ‘Forever Recession’

{by Katherine Elizabeth on flickr}

I don’t know about you, but I’m an avid reader of Seth Godin’s blog.

Today’s post hit me hard… he elucidated the idea that there are two recessions – the cyclical ones (like that of last year) and the ‘forever’ recession – brought on by the ongoing globalisation of production.

Here’s an excerpt.

“The . . . → Read More: Our place in Seth’s ‘Forever Recession’

Who’s helping you build your Creative Empire?

How do you learn best? And who do you learn from?

I personally learn best by talking with, reading about, and getting inside the heads of those who’ve gone before me – and those who are building their creative businesses alongside me.

In education there is this concept called your ‘zone of proximal development’ (you know I used . . . → Read More: Who’s helping you build your Creative Empire?

Some of you are not going to like this…

…but I’m going to say it anyway.

Chances are, you became a crafter because you love making stuff. (I know I did.) By now, you’ve probably worked out what you like making the most. And if you’re here, reading this, I’m going to assume that you like making that stuff so much that you’re trying to make . . . → Read More: Some of you are not going to like this…

Do you have an ‘elevator pitch’ for your crafty business?

Have you heard of an ‘elevator pitch’?

Basically, it is a statement that sums up what you do in your business that can be delivered in the time it takes to ride an elevator – about 60 seconds or so.

I don’t know about you, but often people will ask me – “so what do you do?” And . . . → Read More: Do you have an ‘elevator pitch’ for your crafty business?

How to Optimize your Etsy Shop for SEO and Google

Today we have a guest post by Nyjole Waters, an Etsian who has rapidly grown her sales through optimizing her Etsy shop for Google. In this post she shares the details of exactly how she’s done it so the rest of us can benefit from her experience!

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SEO stands for Search Engine Optimization. . . . → Read More: How to Optimize your Etsy Shop for SEO and Google

How to Make a Linesheet for Wholesale

Just recently I was lucky enough to get my first serious wholesale inquiry.

My first response was ‘yay!!’.

My second response was ‘huh?’ The retailer had asked me for my wholesale linesheet…. and I had no idea what that was. I figured, by the name, that it was a document showing my different ‘lines’/items… but I had no . . . → Read More: How to Make a Linesheet for Wholesale

Branding 101 – Your Step By Step Guide To Finding Your Market Position

Today I’ve got a post for you written by Susan Long – a professional marketing consultant! She’s written a great article about how to choose and position yourself in your niche – written for indie biz owners like you and me.

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Why does a Prada Handbag cost so much more than a well made, . . . → Read More: Branding 101 – Your Step By Step Guide To Finding Your Market Position