How to Make a Linesheet for Wholesale

Young business woman with pen and documentsJust recently I was lucky enough to get my first serious wholesale inquiry.

My first response was ‘yay!!’.

My second response was ‘huh?’ The retailer had asked me for my wholesale linesheet…. and I had no idea what that was. I figured, by the name, that it was a document showing my different ‘lines’/items… but I had no idea what else I should have on there.

After a bit of research, I figured it out – and I thought I’d share it all here today for people who might be in the same boat as I was!

The Basics

  • Business Name/Logo
  • Your name
  • E-mail, phone and addresss
  • A short statement about your business – what makes it special

Wholesale Policies

Order Minimum – There should be two numbers here. The minimum amount a retailer must buy from you the first time they order (e.g. $200), and a subsequent minimum amount they must order each time after that (e.g. $100).

Payment – Outline your payment options and policies here. Do you accept cheques? Paypal? Direct Debit? Credit Cards? Will you expect full payment before you begin work on/send the order, or just a deposit?

Shipping Cost and Times – How long will it take you to ship your items to the retailer once they have ordered? How long will the actual shipping take from where you are to where they are?

Valid Until – Make sure you put an end date on the validity of your prices!! Something may happen and you may want to put them up in future – don’t cut that possibility off by not stating it here.

Returns – Do you take returns for damaged/incorrect goods? How long after receiving your goods does your customer have to return these goods? Do you refund shipping costs, too?

Here is my first page (I worked hard to fit all this onto one page) for you to have a look at as an example – it’s in pdf format. I have removed my real phone number and address for privacy reasons.

Epheriell Linesheet Page 1


Each Item should have the following:

  • A clean, crisp, professional looking photograph
  • An Item Number
  • An Item Name
  • A wholesale price (and some say a RRP – I leave that up to the buyer)
  • Size and – if necessary – short description. For example, my romantic range can be made with three different colour of pearls – so I state this in my linesheet.

Below is the first page of my items – my Urban Eco Earrings Line – for you to look at as an example. I have removed my wholesale prices, as I prefer not to make them public. To help you out, though – most advice I have read states that your wholesale price should be around 50%-60% of your retail price. Remember: when you sell online – somewhere like Etsy, for example – you should be charging your retail price. That way, once you start selling to boutiques and stores, you won’t be undercutting their prices for your work, and you’ll be able to charge wholesale without completely obliterating your profit margin.

Epheriell Linesheet Page 2

Order Sheet

I didn’t read about this anywhere, but I thought it was a good idea. While I send my linesheet to prospective buyers as a pdf, I send them a Word Document which is a writable order form. That way, they can just fill it in on the computer and send it back to me. I don’t have a fax, so this is the only way for them to send their order back. It makes sure I get all the info I need, and it helps them to not have to think about how to organise all the info they need to give me.

Here’s a pdf of my order sheet – Epheriell Linesheet Page 7


That’s it! Now, this is my very first linesheet – and no doubt I’ll work at it and refine it with time. But I hope my first attempt helps you figure out what you need on your linesheet – good luck!


Enjoy this post? Visit my new site –Create & Thrive – for those who want to turn their handmade hobby into a full-time business!

  26 comments for “How to Make a Linesheet for Wholesale

  1. September 25, 2010 at 7:09 am

    Jessica, Your blog is my number one source of information for help in growing my business. This post on wholesale linesheets is so helpful and informative – Thank you!

  2. Jess
    September 25, 2010 at 10:21 am

    Ohh, thank you so much, Lulu!! So glad to help 🙂

  3. January 9, 2012 at 2:06 am

    Thank you so much for this EXTREMELY helpful information.

  4. May 24, 2012 at 2:57 am

    Thank you so much! this really helped me!
    we have some inquires and I really wanted to know how to do this! Do you think I would look unique if I sent it to them in a PowerPoint format?

    • Jess
      May 30, 2012 at 2:57 pm

      That sounds like a good idea!

  5. August 15, 2012 at 5:39 am


    Thanks for this informative line sheet you have provided! I really needed this 🙂 Did you use Microsoft Word, Excel, which software did you find useful to create your Line Sheet Page 2?

    Thanks in advance,

  6. August 31, 2012 at 4:15 pm

    Hi !

    Thank you so much for sharing this information ! 🙂


  7. AJ
    September 25, 2012 at 4:17 am

    Oh my, thank you so very much Jess. I have been researching line sheets and order forms all weekend and I basically have the biggest headache but you have just answered all my questions in one simple post. Thank you so so much and God richly bless you darling


  8. Sara
    December 4, 2012 at 5:13 am

    Thank you!! This is soooo helpful!!! 🙂 I really appreciate your taking the time to put this out there so others can learn!!

  9. December 11, 2012 at 10:33 am

    I soooo needed this, thank you so much for taking the time to do this.

  10. January 31, 2013 at 11:40 am

    Thank you! I have been searching the web for days trying to find a decent example of what a line sheet actually LOOKS LIKE, rather than a list of what needs to be on it.

  11. February 15, 2013 at 5:22 am

    Really helpful advice. Thank you so much!

  12. February 16, 2013 at 4:27 am

    Thank you a ton! I was researching this all day. You put it all together for me. The sample order form is great. Thank you again!

  13. February 16, 2013 at 6:00 am

    THANK YOU!!! Excellent post…exactly what I needed.

  14. May 9, 2013 at 1:08 am

    This is such a helpful post, just what I was looking for! Thank you!

  15. June 26, 2013 at 5:09 am

    Thank you so very much!!! I had been searching everywhere for examples of a wholesale line sheets and everyone wants to charge an arm and a leg’s price…Finally a person who understand how to be successful, “you have to be a blessing to someone else in order to get a blessing.”

    Dianne Coleman, Ph.D.

  16. July 18, 2013 at 8:49 am

    This is the second time a business asked me for my line sheet and I finally realized I need to google and do research on making one. This is going to be so helpful–thank you for taking the time to write this.

  17. September 3, 2013 at 7:13 am

    Awesome. Seriously. 🙂
    Thanks for creating a visual — it’s like everyone else treats this topic like it’s a top secret thing.
    Best of luck with your business!
    (I hope someone asks me for a linesheet soon! haha!)

  18. October 1, 2013 at 2:24 am

    Great source for information. You definitely have your finger on the pulse of what is needed. I am in the early stages of collecting all of the my information for an Open See. Finding this absolutely was timely. Thank you for sharing and taking some of the leg work out the process.

  19. October 2, 2013 at 5:02 am

    Thanks a ton for posting this info. I just got asked for a linesheet today and had no clue. Now I have more than a clue!, I became a business a few months ago and have pretty much been flying by the seat of my pants when it comes to all the bus. admin. details. This is an immense help. Thank You!

  20. January 14, 2014 at 1:07 pm

    Aloha Jess, Thank’s, I was on my first major sales expedition last week and was asked twice for this. I knew what they wanted but needed to know in what form to make it for presentation.
    Mahalo, Paul

  21. June 13, 2014 at 12:40 pm

    Hi there, I came across this article tonight as I was trying to come up with a line sheet to send to my first ever potential wholesale buyer and I am SO GLAD I found your post.
    This shined a light on what I needed to be doing and I could not be more relieved to have found a beautifully done example of what I needed to be doing.
    Thank you so so so much!

  22. Maribel munoz
    October 9, 2014 at 11:11 am

    Did you do this on Word?

  23. March 2, 2015 at 9:05 pm

    What program did you use for this and how did you keep margins around pics and type? Dud you save as PDFs?

  24. July 10, 2015 at 2:31 am

    I make my linesheets in photoshop. You can also make them in excel or lots of other program. I am a 20+ year user of photoshop so it’s my program of choice. Illustrator is also good, but harder to learn. I can make yours if you want! 😉 Or show you how. x, Mamaglee

  25. October 26, 2015 at 4:59 am

    Thank you so much for this! I am curious to know how to package my wholesale items. Can I put my own labeling on my items? Or does a company generally repackage?

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