So, last week saw the launch of my new jewellery range, Vintette.
I utilised a number of avenues to get the word out, as well as offering daily specials over 4 days.
I spread the word on:
- my blogs
- multiple facebook pages
- through forums that I am active on
- through a newsletter
The specials I offered were:
- a free gift
- a 25% discount
- a buy 2-get 1 free
- win a $30 voucher by purchasing today
So, what’s the verdict?
Before my official launch I had already sold 4 pieces to twitter friends by just mentioning that I was setting up the shop.
So, excluding those initial pre-launch sales, I have sold 24 pieces of jewellery online from Tuesday last week to Wednesday this week (today), across 2 venues.
Today I had a bit of a boost, as I was featured in the newsletter of one of my 2 selling venues (madeit.com.au), which has netted me 6 sales there today so far.
I have also made a wholesale sale of almost $200. This was through a stockist finding me on Etsy.
Overall, I am quite pleased with the results of this launch – because it has had the desired effect – it has kick-started sales and gotten my new venture off to a positive start.
Out of the specials I offered, I have to say that the 25% off and the free gift garnered the most interest.
If you’ve got any more questions for me about how I put this launch together, please just ask in the comments!