by Jess | Tuesday, March 22, 2011 | Advertising, Branding, Marketing
I shared this on my facebook page and via twitter, but I thought it was worth showing you here, too. This infographic from Mashable shows how small business really use social media. Does this reflect your own use of social media? Does it make you re-think your use of...
by Jess | Thursday, February 3, 2011 | Blogging, Branding, Marketing
{source} So, I’m going to assume that you use twitter… but how do you use it? Do you only tweet when you’re online? Or do you use some sort of scheduling service to tweet at set times? There are a few different schools of thought on this. There are...
by Jess | Monday, January 31, 2011 | Branding, Marketing
Tomorrow, I will be launching my new jewellery line – Vintette. I have learnt a lot about marketing since I started selling jewellery under the Epheriell brand a few years back now. This time, it’s a totally different game. Vintette has been planned and...
by Jess | Thursday, September 9, 2010 | Behind-the-Biz, Branding, Marketing
How do you learn best? And who do you learn from? I personally learn best by talking with, reading about, and getting inside the heads of those who’ve gone before me – and those who are building their creative businesses alongside me. In education there is...
by Jess | Tuesday, September 7, 2010 | Behind-the-Biz, Branding, Creativity, Marketing
…but I’m going to say it anyway. Chances are, you became a crafter because you love making stuff. (I know I did.) By now, you’ve probably worked out what you like making the most. And if you’re here, reading this, I’m going to assume that...
by Jess | Monday, August 30, 2010 | Branding, Marketing
Have you heard of an ‘elevator pitch’? Basically, it is a statement that sums up what you do in your business that can be delivered in the time it takes to ride an elevator – about 60 seconds or so. I don’t know about you, but often people will...
