by Jess | Monday, April 25, 2011 | Marketing
I saw an exchange on twitter recently, where an unhappy giveaway winner (let’s call them A) stated that they would not enter the giver’s (let’s call them B) giveaways again, because their prize hadn’t arrived 3 months after winning it. B...
by Jess | Friday, April 15, 2011 | Marketing
Recently, I hurt my lower back moving furniture and carrying boxes during the clean-out of my grandmother’s house (she’s moved in with us and my parents). I tend to hurt my back a few times a year (thanks for the awesome genes, mum and dad), but this time...
by Jess | Tuesday, March 22, 2011 | Advertising, Branding, Marketing
I shared this on my facebook page and via twitter, but I thought it was worth showing you here, too. This infographic from Mashable shows how small business really use social media. Does this reflect your own use of social media? Does it make you re-think your use of...
by Jess | Monday, February 14, 2011 | Advertising, Marketing
{source} So…. Twitter. Facebook. Blogging. Which one is your go-to social media platform? Which one lights you up, obsesses you… which one MUST YOU CHECK every moment you can? For me, the number 1 choice is twitter. Don’t get me wrong, I’m...
by Jess | Friday, February 11, 2011 | Advertising, Marketing
Facebook have quietly implemented another in their never-ending line of changes. Most of these changes are cosmetic, or privacy-based… but this new change could have a big impact on the efficacy of your business facebook page. I was made aware of this through...
by Jess | Wednesday, February 9, 2011 | Behind-the-Biz, Marketing, Money
So, last week saw the launch of my new jewellery range, Vintette. I utilised a number of avenues to get the word out, as well as offering daily specials over 4 days. I spread the word on: my blogs twitter multiple facebook pages through forums that I am active on...
