by Jess | Tuesday, September 21, 2010 | Behind-the-Biz, Marketing, Money
I don’t know about you, but I’m an avid reader of Seth Godin’s blog. Today’s post hit me hard… he elucidated the idea that there are two recessions – the cyclical ones (like that of last year) and the ‘forever’ recession...
by Jess | Thursday, September 9, 2010 | Behind-the-Biz, Branding, Marketing
How do you learn best? And who do you learn from? I personally learn best by talking with, reading about, and getting inside the heads of those who’ve gone before me – and those who are building their creative businesses alongside me. In education there is...
by Jess | Tuesday, September 7, 2010 | Behind-the-Biz, Branding, Creativity, Marketing
…but I’m going to say it anyway. Chances are, you became a crafter because you love making stuff. (I know I did.) By now, you’ve probably worked out what you like making the most. And if you’re here, reading this, I’m going to assume that...
by Jess | Monday, August 30, 2010 | Branding, Marketing
Have you heard of an ‘elevator pitch’? Basically, it is a statement that sums up what you do in your business that can be delivered in the time it takes to ride an elevator – about 60 seconds or so. I don’t know about you, but often people will...
by Jess | Sunday, August 8, 2010 | Marketing
Today we have a guest post by Nyjole Waters, an Etsian who has rapidly grown her sales through optimizing her Etsy shop for Google. In this post she shares the details of exactly how she’s done it so the rest of us can benefit from her experience! *** SEO stands...
by Jess | Sunday, August 8, 2010 | Marketing
Just recently I was lucky enough to get my first serious wholesale inquiry. My first response was ‘yay!!’. My second response was ‘huh?’ The retailer had asked me for my wholesale linesheet…. and I had no idea what that was. I figured, by...
