by Jess | Tuesday, April 5, 2011 | Behind-the-Biz, Money
These days, I am lucky enough to have a bookkeeper (a.k.a. Nick, my husband) to do the increasingly voluminous finance data entry that comes along with a growing business. He is usually spot-on, doing it every day – but this weekend he was away, and has to...
by Jess | Wednesday, February 9, 2011 | Behind-the-Biz, Marketing, Money
So, last week saw the launch of my new jewellery range, Vintette. I utilised a number of avenues to get the word out, as well as offering daily specials over 4 days. I spread the word on: my blogs twitter multiple facebook pages through forums that I am active on...
by Jess | Friday, January 28, 2011 | Craft, Marketing, Money
After having been in the biz (the online craft-selling biz, that is) for a while now, I’ve had my fare share of people haggling with me. It usually goes along the lines of an e-mail or convo that says lovely things about my work (no complaint there!) and then...
by Jess | Friday, October 15, 2010 | Behind-the-Biz, Money
The other week I wrote about how I keep my business organised, focusing on daily planning and orders. Today I wanted to share how I keep my finances (mostly) in order! I have a lot of income streams, and keeping track of them all is important come tax time. The...
by Jess | Tuesday, September 21, 2010 | Behind-the-Biz, Marketing, Money
I don’t know about you, but I’m an avid reader of Seth Godin’s blog. Today’s post hit me hard… he elucidated the idea that there are two recessions – the cyclical ones (like that of last year) and the ‘forever’ recession...
by Jess | Monday, September 20, 2010 | Money
So I’ve been working at this selling-my-craft-online caper for a few years now – and I’ve learnt a lot about myself, and my business. One of the areas I’ve focussed on over time is my profit margin – aiming to make more money not by...
