ElevatorHave you heard of an ‘elevator pitch’?

Basically, it is a statement that sums up what you do in your business that can be delivered in the time it takes to ride an elevator – about 60 seconds or so.

I don’t know about you, but often people will ask me – “so what do you do?” And I’ll sit there tongue-tied for a few moments while I work out just what the heck to tell them.

I still suffer from a fear of telling people that I’m “just an artisan/crafter”.

Which is, really, rather ridiculous. I guess I’m afraid that people won’t take me seriously like they did back when I could say “I’m studying to become a scientist” or “I’m a teacher”.

The fact of the matter is – yes, I am a crafter – but I’m also much, much more than that, and I’ve struggled to fit all that I do into a short paragraph when confronted with that question.

I decided it was about time for me to come up with my own ‘elevator pitch’ so I didn’t need to sit there tongue-tied in future.

My elevator pitch is – “I’m a crafter, entrepreneur, and advocate for handmade goods and micro-business. I create sleek, modern, eco-friendly sterling silver jewellery; run two blogs and a zine that support, inspire and nourish the handmade community; and I also help crafters build their websites in order to expand the reach of their online businesses.”

I’m happy that this statement does a great job of summing up not only what I do – but how I feel about it. It’s probably a little ‘close-ended’ to be a traditional elevator pitch – but hopefully this statement would leave the listener wanting to know more about me and what I do…

So – what would be in your elevator pitch? Consider:

  • what you do
  • who are your customers/target market
  • what makes you special/sets you apart
  • what’s your story
  • what emotions do you want to convey

Need a little more help? Why not try the Harvard Business School elevator pitch builder!