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Facebook have quietly implemented another in their never-ending line of changes.

Most of these changes are cosmetic, or privacy-based… but this new change could have a big impact on the efficacy of your business facebook page.

I was made aware of this through a friend posting a link to this ‘event‘ on their facebook wall. Because the person who wrote this does a great job of explaining it, I’m going to quote them here, verbatim.

“Have you noticed that you are only seeing updates in your newsfeed from the same people lately? Have you also noticed that when you post things like status messages, photos and links, the same circle of people are commenting and everyone else seems to be ignoring you?

Don’t worry, everyone still loves you and nobody has intentionally blocked you. The problem is that a large chunk of your friend/fan list can’t see anything you post and here’s why:

The “New Facebook” has a newsfeed setting that by default is automatically set to show ONLY posts from people who you’ve recently interacted with or interacted the most with (which would be limited to the couple of weeks just before people started switching to the new profile). So in other words, for both business and personal pages, unless your friends/fans commented on one of your posts within those few weeks or vice versa – you are now invisible to them and they are invisible to you!!

HERE’S THE FIX: On the homepage click the “Most Recent” title on the right of the Newsfeed, then click the drop down arrow and select “Edit Options”, click on “Show Posts From” and change the setting to “All Of Your Friends and Pages” (you can also access the “Edit Options” link at the very bottom of the facebook homepage on the right)
Note: Business pages do not have a newsfeed however page owners should adjust the settings on their personal accounts.

Simply posting an update about it won’t do any good because lots of your friends/fans already can’t see your posts by default. You’ll either have to send out a message to everyone on your list OR click on “Attending” at the top of the page and invite your friends & fans to this event (50 invites at a time). It’s public so everyone who logs onto facebook can view it and even the friends who can’t see your posts WILL see the event invitation. You can also tweet about it, create a blog post or send out an email to your subscribers in hopes of reaching them all.

Shame on facebook for altering the default setting and not telling people about it! Just think about how many companies posted Christmas sales and discounts without having any idea that their customers couldn’t see the updates.

ps. Welcome back to my newsfeed facebookers 🙂

NOTE: THERE WILL STILL BE SOME BUSINESS PAGE UPDATES THAT WON’T SHOW UP IN YOUR NEWSFEED. FOR PERSONAL ACCOUNTS TO VIEW THE MISSING POSTS YOU MUST CLICK ON THE “MESSAGES” MENU LINK ON THE TOP LEFT OF THE HOMEPAGE, THEN CLICK THE “UPDATES” LINK THAT MAGICALLY APPEARS BELOW IT. BUSINESS PAGES SHOULD BE AWARE THAT YOUR STATUS UPDATES ARE NOT SHOWING THE MESSAGE NOTIFICATION FLAGS TO YOUR FANS.

*** A great tip while you’re altering default settings is to make sure your friends and fans can comment on your posts.

For personal pages you must go to your Privacy Settings > Customize Settings >Can Comment On Posts >Everyone (Hat tip to Natacha)

For Business Pages to allow fans to comment, go to Page Settings > Manage Permissions > Posting Ability and check the box that says “Users Can Write Or Post On Content On The Wall” (Hat tip to Kat)”

What this means is that customers who have not been regularly interacting with your page will no longer be seeing your updates!

This could have serious implications for your biz if you rely on facebook to spread the word.

Go and share this event with your networks on twitter and on your own personal facebook profile (and your business page, perhaps) – because the only way I can see that we can overcome this is to make sure everyone finds out, and has the option to change.